Cases

Price optimization for a company in the retail sector

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Challenge

Identify the best portfolio-level price combination for all products, with the goal of increasing profit margin. This is a complex task that requires a meticulous approach to balance pricing and demand.

Scope

The analysis focuses on selecting the prices of products in premium stores, located in luxury neighborhoods, belonging to a giant in the food retail industry. The choice of prices must reflect the exclusivity and quality of the products offered.

Solution

Price optimization is performed according to the market strategy, using a sophisticated causal model. This model combines demand forecasting with the estimation of cross-price elasticities, allowing for precise price adjustments to achieve the desired profit margin.

Result

The successful implementation of this approach resulted in a significant 6% increase in profit margin compared to mirror stores. This result highlights the effectiveness of the strategy and the potential for application in other areas of the business.

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Strategy targeting push notifications based on user behavior within shopping centers, considering external and behavioral factors, has been successfully implemented. This innovative approach has resulted in more effective communication and increased sales.

Click-through Rate Improvement for a Multinational Consumer Goods CPG | SEGMENTOR

Multifaceted approach that combined data analysis to understand user behavior, implementation of segmentation techniques to reach the right audience, and optimized smart exit intent design to increase visual appeal.

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Cases

Price optimization for a company in the retail sector

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Challenge

Scope

Solution

Result

Other Success Stories

Push notifications based on user behavior | SEGMENTOR

Click-through Rate Improvement for a Multinational Consumer Goods CPG | SEGMENTOR

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