Computer vision
Financial process automation with computer vision
Automating steps in financial processes using computer vision, raising the efficiency of the process end to end.
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Click-through rate lift for a multinational CPG
Behavioral analysis, segmentation to reach the right audience, and an optimized smart exit-intent design working together to raise engagement.
Challenge
A multinational consumer-goods company needed to raise click-through on smart exit-intent campaigns and improve on-site conversion.
Scope
Analyze and run targeted marketing campaigns using clustering and reinforcement learning.
Approach
Behavioral analysis and segmentation informed more relevant exit-intent creative; A/B tests and reinforcement learning were used to keep improving performance.
Outcome
64%
Click-through improvement
The published case reports a 64% improvement in click-through performance in the first month.
More work
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Push targeting driven by shopper behavior inside shopping centers, weighing external and behavioral factors. The result was more effective communication and increased sales.
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